The one-pager · before the demo

Five stitched apps. One helm. One bill.

The pitch card Helmsway reads in every Scale-tier demo, written out so a founder can walk into procurement, finance or security with the same one-pager. Five dashboards replaced, five signals watched, one bill per resolved outcome.

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  • SOC 2 Type II
  • ISO 27001
  • ISO 42001
  • GDPR-aware data layer

The wasteful stack being replaced

What Shopify merchants stitch together today.

Most teams piece the equivalent control loop together across three to five SaaS subscriptions before they ship one continuous decision. The combined list price on those stitched apps, for a single Shopify brand, runs higher than a Helmsway tier before the first pause ever bills.

  • Triple WhaleFrom ~$99 / moAttribution dashboard only — no guardrails, no lever, no resolved outcome on the bill.
  • NorthbeamFrom ~$1,000 / moCross-channel attribution — still a dashboard, not a helm that decides.
  • PrisyncFrom ~$99 / moCompetitor price tracking — the data, without the reprice that holds inside MAP.
See Helmsway on Shopify →

What the helm watches

The five signals the helm tracks.

A continuous feed from your storefront, ad accounts, shelf prices and review inbox — filtered at the source so the brand team only sees the deviation that matters.

  • Sales velocity

    Storefront pulse, SKU mix and conversion baseline.

  • Ad spend

    Marginal CAC across Meta, Google and TikTok together.

  • Inventory

    SKU × DC × week forecast, staged before a human sees it.

  • Competitor prices

    Shelf prices in real time, MAP-aware by market.

  • Reviews

    Incoming reviews triaged around brand voice + sentiment.

Per-resolved-outcome promise

You only pay on a lever that pulled and held.

Not per seat. Not per connector. Each row on the bill is one resolved outcome — a measurable, attributable write-back to the merchant's rails that the guardrails accept and that held. If a guardrail refused the move, nothing bills, because nothing resolved.

What counts as resolved

  • A price that moved inside the MAP corridor
  • An ad set paused because ROAS drifted below the floor
  • A PO raised on the SKU forecast to win