Question 1

What counts as a resolved action?

Accepted Answer

Helmsway only bills on a lever that actually pulled and held. A price that moved inside the MAP corridor. An ad set that paused because the ROAS floor tripped. A PO that raised on the SKU forecast. A review that answered inside your tone of voice. Each is one row on the bill. If a human overrode what the helm drafted, nothing was resolved — so nothing billed.

Question 2

What happens when the monthly allowance is exceeded?

Accepted Answer

Each tier ships a monthly cap (500 / 5,000 / 25,000). Above the cap, you stay on the same per-resolved-outcome rate and we open a conversation about the tier above before the next month starts — no automatic overage penalty, no rolled-forward overage line that compounds, no mid-month surprise change to your rate card.

Question 3

How do MAP min and MAP max enforce a price floor and a price-gouging ceiling?

Accepted Answer

Every SKU × market carries a MAP floor (the minimum advertised price the merchant set) and a MAP ceiling (the upper bound that keeps the brand from being gouged on reprice). Any proposed price below the floor or above the ceiling is refused at the guardrail layer, logged as a blocked action with the floor or ceiling reason, and never written to the storefront — so nothing bills, because nothing resolved.

Question 4

Can the merchant override any auto-decision?

Accepted Answer

Yes — and at the guardrail layer, not after. A merchant can veto any drafted move before the lever writes to the rails; the override is journalised with who overrode what and against which guardrail, and an overridden draft is not a resolved outcome, because nothing changed on the storefront — so nothing bills, because nothing resolved. The audit trail carries the override alongside the levers it precedes.

Question 5

How do merchants surface and audit outcome disputes?

Accepted Answer

Every resolved action is one row on the actions feed — lever, guardrail that passed, timestamp, merchant — and the audit export adds the same rows as a signed CSV, one row per resolved action and one row per blocked action. When a dispute opens, finance and compliance reconcile from the same week, in the same shape; the lever, the guardrail that passed and the timestamp are the three answers a dispute needs to close.

Five objections about per-resolved-outcome billing and guardrails.

Questions, then a destination.

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