One AI control tower · for Shopify merchants
Five stitched apps. One helm. One bill.
Helmsway is the one AI control tower that replaces the 5–7 stitched apps a Shopify DTC team runs today — Triple Whale, Northbeam, Prisync and the rest. It watches the five signals, decides inside the guardrails, and bills on the lever that pulled and held.
One unified signal set, not five dashboards.
A continuous feed from your storefront, ad accounts, shelf prices and review inbox — filtered at the source so the brand team only sees the deviation that matters.
- Sales velocity
Storefront pulse, SKU mix and conversion baseline.
- Ad spend
Marginal CAC across Meta, Google and TikTok together.
- Inventory
SKU × DC × week forecast, staged before a human sees it.
- Competitor prices
Shelf prices in real time, MAP-aware by market.
- Reviews
Incoming reviews triaged around brand voice + sentiment.
Per-resolved-outcome pricing
You only pay on a lever that pulled and held.
Not per seat. Not per connector. Each row on the bill is one resolved outcome — a measurable, attributable write-back to the merchant's rails that the guardrails accept and that held. If a guardrail refused the move, nothing bills, because nothing resolved.
What counts as resolved
- A price that moved inside the MAP corridor
- An ad set paused because ROAS drifted below the floor
- A PO raised on the SKU forecast to win
Compliance posture
Built to clear a security review on day one.
SOC 2 Type I/II, ISO 27001, ISO 42001 and a GDPR-aware data layer — region-pinned to the EU when traffic requires it. The controls procurement asks for are on by default.
- SOC 2Type I/II — in audit
Data handling across Shopify + Meta + Google + TikTok feeds.
- ISO 27001Information security — in certification
RBAC, MFA, audit logs, just-in-time admin on every privileged action.
- ISO 42001AI management — in certification
AI governance: model risk register, dataset lineage, prompt-injection controls.
- GDPREU data layer — DPA available
Region-pinned EU processing + data minimisation, by default.